Which are you going to be, distinct or extinct?

Business guru Tom Peters puts it bluntly when he asks that question, but he’s right. You can either stand out in your uniqueness or stand by as your job is commoditized and out-sourced. So, how do you become “distinct”?

Executive blogs are the hottest new way to stand out, tell your story and start conversations that can turn colleagues, staff and customers into fans. But even with all the free text, image and video blogging services today who has the expertise to build a professional website and blog and really get it right?

Brand wizard and graphic designer Brad Szollose and I are combining our insights in a book called Executive Secrets of Branding on the Web based on a series of seminars we’ve been teaching for Right Management Consultants.

Through the end of the year we’re also offering a custom website, blog and branding services to develop a portfolio of examples of what we advocate in the book. If you’re interested in having us pump up the volume of your personal or small business brand click here to learn more or call me on 718-858-8858 so we can evaluate your needs and get started.