Like Clark Kent, The Venice Project has shed it’s jacket and tie and… ta daaa!… has been rechristened Joost. If you signed up for the beta you already knew this, but still many details were lacking. This morning Wired published Why Joost is Good for TV and let some light in. If you’re attending NATPE this week in Las Vegas there’s got to be a buzz on the floor. If you’re foregoing that schmooze-fest, read on:

“Somewhere between amazing greatness and raving geek fantasies of world domination lives the Venice Project — or Joost, as it is expected to be rechristened by the time you read this. Zennström and Friis have day jobs as Skype’s CEO and executive vice president of innovation, respectively. But in the cute way that Internet billionaires can do whatever the hell they want, they’re teeing up the mother of all side projects. “It’s really pretty simple,” Friis says, shifting into mantra mode. “We’ve taken the best things about television and added the best things from the Internet.” Why Joost is Good for TV continues here…