I’m betting that like me, most of you didn’t attend Nokia World last month where Chris Anderson gave the keynote and a preview of his next book, Free.

For those who don’t know him, Chris Anderson is the editor-in-chief of Wired magazine as well as the author of The Long Tail (book, blog) on niche marketing. He’s also worked at The Economist, has served as an editor at the premier science journals, Science and Nature, and he qualifies as wicked smart in my book.

I stumbled across a video of his Nokia keynote and thought it was as important as his earlier work — if not more so — so am shouting it out here. You can view or download high quality QuickTime and mp3 audio files here. Load it up on your iPod or iPhone and have a listen — ideally before finishing your next product pricing plan.