Mark William Hansen, who leads product development at Lego, talks about their transition from a toy company to developers and publishers of an immersive 3D virtual world set to launch in early 2009.

For more on Lego Universe read the Reuters story Virtual World is Lego’s Latest Brick Trick and visit the Lego corporate site. For an historical perspective, view Mark William Hansen’s 2006 presentation on Lego Universe. For more videos from the 2008 and 2007 Dust or Magic Institutes visit http://dustormagic.blip.tv.