When the topic turns to Twitter most people I talk to still shake their head in bewilderment. Who has the time for this? Why would anyone be interested in a moment to moment report of what other people are doing? I confess these were my first reactions to Twitter too, until I jumped in to find out for myself.
Fast forward eight months and I get it but it’s still not an easy sell. But what if “real” companies twittered? Aaccording to Mashable they do: “Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them […] No other medium gets you inside a business or brand quiet like Twitter.”
So many top brands are flocking to Twitter that it’s starting to look positively mainstream: Chevrolet, Ford, General Motors, Honda, Jet Blue, Southwest Airlines, Luxor Hotel Casino, Marriott, Carnival Cruises, Hertz, Chicago Bulls, Detroit Pistons, Portland Trail Blazers, San Diego Chargers, 92nd Street Y, Travel Channel, Comcast, Marvel Entertainment, Direct TV, PopCap Games, TV Guide, Bank of America, Wachovia, H&R Block, Best Buy, Home Depot, American Apparel, Rubbermaid, Whole Foods, Zappos, Starbucks, Burger King, Dunkin Donuts, Popeye’s Chicken, Tasti D-Lite, Dell, EMC, Kodak, Hoovers, Red Cross. See where this is going?