Building online community is both central and tangential to my work — doing it well is mission critical, but when I hand off a finished product it’s usually my product manager’s or client’s responsibility to take the next step.
Still, I get questions and have many myself about what works and what doesn’t, which is why today’s Mashable post by Leah Betancourt about what to avoid when building an online community caught my attention. Some of the take-aways that jibe with my experience:
- Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other.
- Organizations should use well the social media platforms they’re already on rather than spreading themselves thin for the sake of being everywhere online […] Make sure you’re not diluting a community presence by having several outposts, but no nerve center.
- Not sure where to start? Then find out which social media platforms your audience is using, how they’re using it, and whether it makes sense to be on there. If so, reach out to them in those places.
Planning to start an online community for your business or product in 2010? Then you’ll want to read the whole post which continues here. Oh, and Happy New Year!