Tag Archives: Business & Marketing

Gamification is Coming. Are You Ready?

The debate about the use of game mechanics in digital media — lately known as gamification — hardly started  before being overtaken by tools, workshops and service providers all too […]

Is There a Downside to the Upside of Social Media?

Between the Susan Boyle phenomenon, participating in a panel discussion on the importance of social media in business as part of NYC Entrepreneur Week and watching clients eyes cross when […]

Susan Boyle Meets the (Social) Media

Just minutes after West Lothian phenom Susan Boyle walked onto the stage of Britian’s Got Talent last Saturday night, even snarky Simon Cowell’s heart was melting under the brilliance of […]

Top 50 Social Media Brands

If a brand is at essence a promise and a collection of public perceptions, and arguably it is, monitoring a brand’s currency in social media should be the best way […]

Making Virtual Worlds Accessible

After developing educational technology products for Pearson and Scholastic, I’ve come to appreciate the value of creating products that are accessible to users with vision-, hearing- and learning-related disabilities. Whether […]