Nameclouds is a clever web app that lets expecting parents explore the universe of names and trends using public data and an easy to use game-like interface. Parents and gift-givers can subscribe monthly or for a 9-month term to give the gift of a perfect name, a gift that lasts a lifetime.
The RCDM team worked with the founders and illustrator to build the app’s UI, the website and subscription system. Once the site was launched, we initiated and managed SEO, Social and Facebook marketing campaigns to help grow the business.
Deliverables included the explainer video, a currated Instagram and Facebook feed, a long-form report to use as a lead-hook, and animated GIFs for Facebook and Instagram promotions.